For Marketers, the Primary Objective of a Contest Is to

question 359

Multiple Choice

For marketers, the primary objective of a contest is to

• A)demonstrate product use.
• B)retaliate against competitors' actions.
• C)encourage present customers to buy more and minimize brand-switching behavior.
• D)encourage new product trial.
• E)increase consumer purchases and build business inventory.

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Definitions:

Hypotonic

describes a solution that has a lower concentration of solutes compared to another solution, leading to water moving into the cell.

Isotonic

A solution that has the same solute concentration as another solution, preventing the movement of water across a semipermeable membrane.

Osmosis

The spontaneous movement of solvent molecules through a semi-permeable membrane from a region of lower solute concentration to one of higher solute concentration.

Translocation

The movement of substances within an organism or the transfer of genes or segments of chromosomes from one location to another.