Which of the Following Statements About Advertising Is Most Accurate

question 234

Multiple Choice

Which of the following statements about advertising is most accurate?

• A)Advertising has limited control as to when and where an advertisement will be used.
• B)Advertising allows a firm to reach a mass market.
• C)A key advantage of advertising is its ability to use customized interactions.
• D)Advertising can be a very effective attention-getter, especially for new products, but has little impact for repeat buys.
• E)Advertising is one of the least costly forms of promotion because it reaches a pretested market.

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Definitions:

Intercostal Muscles

Muscles located between the ribs that play an essential role in the mechanics of breathing.

Diaphragm

A large, dome-shaped muscle located below the lungs that plays a key role in breathing by contracting and relaxing to alter the size of the thoracic cavity.

Dorsal Respiratory Group

A cluster of neurons located in the medulla oblongata that controls the basic rhythm of respiration through the regulation of inspiratory depth and rate.

Phrenic Nerve

Nerve derived from spinal nerves C3–C5; supplies the diaphragm.