A Short-Term Inducement of Value Offered to Arouse Interest in Buying

question 16

Multiple Choice

A short-term inducement of value offered to arouse interest in buying a product or service is referred to as

• A) customer incentive.
• B) customer enticement.
• C) free publicity.
• D) sales promotion.
• E) purchase incentive.

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Definitions:

Tolerance

The body's reduced response to a drug after repeated use, necessitating higher doses to achieve the same effect.

Rumination

The focused attention on the symptoms of one's distress, and on its possible causes and consequences, as opposed to its solutions.

Legalization

The process of making an act, practice, or substance legally permissible by law.

Marijuana

A psychoactive drug derived from the Cannabis sativa plant, used both for medical purposes and recreational use.