Which of the Following Statements Regarding the Promotional Mix Is

question 205

Multiple Choice

Which of the following statements regarding the promotional mix is most accurate?

• A)For maximum impact,funding for promotions should be equally divided among the five elements of the promotional mix.
• B)The promotional mix can be influenced by the target audience for the promotion,the stage of the product's life cycle,the characteristics of the product,the decision stage of the buyer,and the channel of distribution.
• C)Regardless of which other elements are selected,advertising must be included in every promotional decision in order for an IMC campaign to be successful.
• D)Decisions regarding the promotional mix should be left to each manager in the marketing department who knows best what to do for his or her own specialty.
• E)It is not necessary to have a coordinated goal for an IMC campaign provided each department has a goal of its own.

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Definitions:

Independent Experience

Experience gained through activities or projects done on one's own initiative, without direct supervision.

Salary Negotiation

The process of discussing and arriving at a mutually acceptable compensation package for a job position.

Market Demand

The total quantity of a product or service that consumers are willing to buy at a specific price over a certain period.

Financial Health

The condition of an organization's or individual's finances, reflecting their ability to meet short-term obligations and long-term financial goals.