During the Planning Phase of an IMC Program, a Firm

question 235

Multiple Choice

During the planning phase of an IMC program, a firm will identify the target audience, specify the promotion objectives, set the budget, select the right promotional tools, __________, and schedule the promotion.

• A)pretest the promotion
• B)design the promotion
• C)state the mission
• D)identify possible advertising or promotional firms
• E)carry out the promotion

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Definitions:

Glands

Organs in the body that secrete hormones or other substances directly into the blood or onto a surface within or outside the body.

Hormones

Chemical messengers produced by the glands in the endocrine system, affecting many different processes throughout the body.

Cerebellum

A major structure of the hindbrain crucial for motor control, coordination, precision, and timing of movements.

Precise Timing

The exact or very accurate measurement or control of time intervals.