One Advantage of Using the Internet as an Advertising Medium

question 332

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)there is no need to segment markets.
• B)it has video and audio capabilities similar to television.
• C)there are no real costs except computers used for initial encoding.
• D)online ads almost always result in a "click," an action that leads to the purchasing of a product.
• E)messages are automatically translated into multiple languages.

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Definitions:

Mass Production

A manufacturing technique that involves the production of large quantities of standardized products, often using assembly lines or automated technology.

Mass Consumption

A socioeconomic phase characterized by the widespread purchase and use of goods and services by a large number of people in a society.

Mass Producer

A mass producer is a company or individual that manufactures goods in large quantities using standardized processes, usually to meet widespread consumer demand.

Productivity

A measure of the efficiency of production, often quantified as the ratio of output to inputs used in the production process.