During the Planning Phase of the Promotion Program, Marketers Focus

question 149

Multiple Choice

During the planning phase of the promotion program, marketers focus on the "four Ws," which include all of the following, in question form, except

• A)What are (a) the promotion objectives? (b) the amounts of money that can be budgeted for the promotion program? and (c) the kinds of copy to use?
• B)Why is the promotion being done?
• C)When should the promotions be run?
• D)Who is the target audience?
• E)Where should the promotions be run?

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Definitions:

Neurotransmitter

Chemical substances that transmit signals from one neuron to another across synapses in the nervous system.

Tremors

Involuntary, rhythmic muscle movements that cause shaking in one or more parts of the body, often affecting the hands.

Myelin Sheath

A fatty material that covers and insulates some axons to allow for faster movement of electrical impulses along the axon.

Epinephrine

Epinephrine, also known as adrenaline, is a hormone and neurotransmitter involved in the body's fight-or-flight response, increasing heart rate, muscle strength, blood pressure, and sugar metabolism.