Which of the Following Statements Regarding Telemarketing Is Most Accurate

question 170

Multiple Choice

Which of the following statements regarding telemarketing is most accurate?

• A)Shopping bots are computers that place automated or "robo" (i.e., robotic) telemarketing calls.
• B)Direct mail is typically viewed as a more efficient means of targeting consumers than telemarketing.
• C)Telemarketing has risen in popularity as a result of the National Please-Do-Call registry legislation.
• D)Consumer privacy, industry standards, and ethical guidelines have become important issues.
• E)Some firms are considering shifting their direct-mail and door-to-door budgets to telemarketing techniques.