The Risk in a Transactional Function Refers to

question 4

Multiple Choice

The risk in a transactional function refers to

• A)unpredictable costs of transportation because of fuel prices.
• B)product liability from poorly produced products that become defective.
• C)the need to stock merchandise in anticipation of sales.
• D)trying new promotional campaigns.
• E)investments in new-product development.

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Definitions:

Arousal

A state of alertness and mental and physical activation.

Incentive

An external stimulus that motivates behavior (for example, money or fame).

Drive-Reduction Theory

A theory suggesting human behavior is motivated by the desire to reduce internal drives of needs, such as hunger.

Getting Some Food

The act of obtaining food to satisfy hunger, which can encompass a range of behaviors from purchasing food at a store to preparing a meal.