Channels Are Typically Designed to Satisfy One or More of Four

question 135

Multiple Choice

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a membership book club allows its members to use the Internet to notify the company that they want to receive the next month's issue, the book club is appealing to which buyer requirement?

• A)information
• B)convenience
• C)variety
• D)pre- or post-sale services
• E)adaptability

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Definitions:

Ecosystem

A system, or a functioning whole, composed of both the natural environment and all the organisms living within it.

Food-Producing Society

Societies that rely primarily on agriculture and animal husbandry for their sustenance, having transitioned from foraging and hunting-gathering modes of subsistence.

Foraging

The act of searching for and exploiting food resources by animals, including hunting, fishing, and gathering plant materials.

Pastoralism

The breeding and managing of migratory herds of domesticated grazing animals, such as goats, sheep, cattle, llamas, and camels.