Product-Line Pricing Involves Determining (1) the Lowest-Priced Product and Price;

question 178

Multiple Choice

Product-line pricing involves determining (1) the lowest-priced product and price; (2) the highest-priced product and price; and (3) __________.

• A)the single most popular item in the line
• B)the least vulnerable product in the line
• C)the most frequently sold product in the line
• D)the most price-insensitive product in the line
• E)the price differentials for all other products in the line