The Range of Offerings from the Tangible to the Intangible

question 122

Multiple Choice

The range of offerings from the tangible to the intangible, or product-dominant to service-dominant, is referred to as the

• A) service continuum.
• B) product continuum.
• C) tangibility line.
• D) inseparability span.
• E) customer contact audit.

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Definitions:

Reliability

The consistency and dependability of a measurement or assessment tool over time.

Validity

The degree to which a test or instrument accurately measures what it is supposed to measure.

Structured Interviews

An interview technique where all candidates are asked the same predetermined questions with the aim of ensuring fairness and consistency in the hiring process.

TAT

A projective psychological test used to reveal a person's social drives or needs by their interpretation of a series of pictures of emotionally ambiguous situations.