The First Apple IPad Was Introduced in 2010 at an Initial

question 75

Multiple Choice

The first Apple iPad was introduced in 2010 at an initial price of $650 for the 16 GB version. People waited in line overnight so they could be one of the first to own this unique tablet device. Which pricing strategy did Apple use to help recoup its costs for developing the iPad?

• A)price lining
• B)penetration pricing
• C)skimming pricing
• D)customary pricing
• E)target pricing

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Definitions:

"Me Too" Strategy

A business approach where companies mimic successful products or services, aiming to capture a share of an established market.

Competitive Parity

A strategy in marketing where companies set their prices or budgets to match their competitors', aiming for a similar market position.

Differentiation Strategy

A business approach where a company develops unique products or services to stand out from competitors in its industry.

Differentiation Focus Strategy

A generic business strategy that requires products to have significant points of difference to target one or only a few market segments.