Pricing Objectives Refers to

question 17

Multiple Choice

Pricing objectives refers to

• A)reconciling the prices charged by an organization to the values set forth in its business mission.
• B)taking specific steps to capitalize on an organization's internal strengths as they apply to price.
• C)specifying the role of price in an organization's marketing and strategic plans.
• D)taking specific steps to compensate for an organization's weaknesses as they apply to price.
• E)subjectively setting intrinsic values to all products and services offered by an organization.