Which of the Following Statements Is Most Accurate

question 105

Multiple Choice

Which of the following statements is most accurate?

• A)Nonprofit organizations are exempt from having to cover the costs of producing and/or marketing their products.
• B)Socially responsible corporations should have the pricing constraint of covering all costs of producing and marketing their products,but they should not price their products to earn a profit.
• C)Marketers must ensure that firms in their channels of distribution make an adequate profit or they will be cut off from their customers.
• D)Price elasticity of demand makes it virtually impossible for companies to cover all their marketing and production costs at all times.
• E)Marketing and production costs are the most difficult and expensive aspect of pricing because they draw so much capital away from other departments in the organization.

Understand shaping as a technique to reinforce closer approximations to a desired behavior.

Appreciate the diverse applications of operant conditioning in real life.

Understand the concepts and purposes of employee stock options (ESOs).

Recognize how convertible bonds and warrants function and their benefits to holders.

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Definitions:

Demographic Variables

Characteristics of populations used in market research, such as age, gender, income, and education, to segment markets.

Global

Pertaining to or involving the entire world; often used in the context of businesses that operate internationally.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Customer Relationship Management

A strategic approach to managing a company’s interactions with current and potential customers, typically involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.