To Help Consumers Assess and Compare Services, Marketers Try to Make

question 111

Multiple Choice

To help consumers assess and compare services, marketers try to make them __________ or show the benefits of using the service.

• A)intangible
• B)consistent
• C)tangible
• D)timely
• E)measurable

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Definitions:

Market Wages

The prevailing pay rate for work in a particular market, industry, or profession, determined by supply and demand for labor.

College Philosophy Professor

An academic professional specializing in the study of philosophy, teaching and researching at a college or university level.

In-House Instructors

Experienced employees within a company who provide training and knowledge transfer to other employees, often as part of on-the-job training programs.

Average Salary

The mean income derived from dividing the total payroll of a particular sector by the number of employees in it.