The First Step in the Sequential Building Process of Brand

question 6

Multiple Choice

The first step in the sequential building process of brand equity involves

• A)developing positive brand awareness.
• B)creating a consumer-brand connection.
• C)easing consumers' decision making.
• D)eliciting the proper consumer responses to a brand's identity and meaning.
• E)establishing a brand's meaning in the minds of consumers.

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Definitions:

Buyer's Remorse

Buyer's remorse is the feeling of regret or guilt after making a purchase, often stemming from doubts about the decision or the value of the item bought.

SELL Sequence

A step-by-step process in sales that stands for Show features, Explain benefits, Lead into advantages, and Let the customer talk, aiming to achieve a successful sale.

Perceptual Objections

Objections based on subjective views, feelings, or misconceptions held by a potential customer that need to be addressed by a salesperson.

Trial Closes

Trial closes are techniques used in sales to gauge a potential buyer's interest or readiness to make a purchase through suggestive questioning or statements before making the final closing attempt.