When a Company Sells a New Product with the Current

question 326

Multiple Choice

When a company sells a new product with the current brand name to enter a new market segment in its product class, it is using a ________ strategy.

• A) mixed branding
• B) brand extension
• C) co-branding
• D) family branding
• E) product line extension

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Definitions:

Anxiety-Provoking Situations

Circumstances or events that induce a state of anxiety or stress, often used in psychological studies to understand coping mechanisms.

Systematic Desensitization

A behavioral therapy technique aimed at reducing phobic reactions through gradual exposure to the feared object or situation while practicing relaxation techniques.

Phobias

Intense, irrational fears of specific objects or situations.

Aversion Therapy

A form of psychological treatment in which an undesirable behavior is paired with an unpleasant stimulus to reduce the frequency of the behavior.