What Primary Marketing Metric Does the LA Galaxy Use to Assess

question 58

Multiple Choice

What primary marketing metric does the LA Galaxy use to assess the impact of its marketing actions?

• A) sponsorships
• B) ticket sales
• C) promotion-to-sales ratio relative to other MLS teams
• D) broadcast rights fees
• E) merchandise sales

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Definitions:

Net Income

The total earnings of a company after subtracting all expenses, taxes, and costs, reflecting the actual profitability.

Absorption Costing

A method of accounting that incorporates both variable and fixed manufacturing expenses into the pricing of a product.

Variable Costing

A costing method in which only variable production costs are assigned to inventory and cost of goods sold, excluding fixed manufacturing overhead.

Income Statement

A financial statement that shows a company's revenues and expenses over a specified period, culminating in net income or loss.