Your Product Has Been Suffering from Steadily Eroding Sales

question 307

Multiple Choice

Your product has been suffering from steadily eroding sales. You have tried a number of options to revitalize the product's sales and profits, but after seven changes in your strategy, you have yet to find success. Which of the following actions would be the least appropriate next step?

• A) Delete the product from the line.
• B) Retain the product, but reduce its marketing costs.
• C) Stimulate primary demand.
• D) Stimulate selective demand.
• E) Rebrand the product.

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Definitions:

Impasses

Situations or points in a process where no progress is possible; stalemates.

Anxiety And Defenses

Psychological mechanisms used unconsciously by individuals to protect themselves from anxiety and to manage emotional distress.

Divided Life

Describes a state of living where an individual's life is split between different roles, responsibilities, or inner conflicts, leading to a sense of fragmentation.

Gestalt Therapy

A form of psychotherapy that emphasizes personal responsibility and focuses on the individual's experience in the present moment, the therapist-client relationship, the environmental and social contexts of a person's life, and the self-regulating adjustments they make as a response to their situation.