The Concept of the Diffusion of Innovation Shows How a Product

question 327

Multiple Choice

The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time. The consumer population is divided into five categories of product adopters based on when they adopt (i.e., first buy) a new product. Each product adopter category has a unique profile. Consumers who are skeptical and with below average social status are called

• A)innovators.
• B)early adopters.
• C)early majority.
• D)late majority.
• E)laggards.

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Definitions:

Probability Calculus

Probability calculus is a branch of mathematics that deals with calculating the likelihood of different events occurring.

Negation

The contradiction or denial of something.

Probability Calculus

A branch of mathematics that deals with calculating the likelihood of various outcomes.

Conjunction

A logical operator that connects two propositions or statements and requires both to be true in order for the whole conjunction to be true.