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When selecting a brand name, it should: (1) suggest product benefits; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) __________; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.
Discrimination
Unfair treatment of a person or group based on characteristics such as race, gender, age, or sexual orientation.
Compensation Package
The total offering of pay and benefits provided to employees, including salary, bonuses, health insurance, and retirement benefits.
Chief Executive Officer
The highest-ranking executive in a company, responsible for making major corporate decisions, managing overall operations, and acting as the main point of communication between the board of directors and corporate operations.
Board of Directors
A group of individuals elected to represent shareholders and govern the company's activities by establishing policies and making decisions.
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