The Second Step in the Sequential Process of Building Brand

question 365

Multiple Choice

The second step in the sequential process of building brand equity is to

• A)develop positive brand awareness.
• B)establish a brand's meaning in the minds of consumers.
• C)elicit the proper consumer responses to a brand's identity and meaning.
• D)create a consumer-brand connection.
• E)reward loyal customer behavior.

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Definitions:

Somatic Nervous System

Part of the peripheral nervous system that controls voluntary movements of the body and transmits sensory information to the central nervous system.

Central Nervous System

The part of the nervous system that consists of the brain and spinal cord, responsible for processing and transmitting information.

Afferent Nerve Fibres

Nerve fibers that carry sensory signals from organs and tissues towards the central nervous system.

Central Nervous System

The part of the nervous system that includes the brain and spinal cord; it is responsible for processing and coordinating information from and to the entire body.