When Selecting a Brand Name, It Should: (1) Suggest the Product

question 364

Multiple Choice

When selecting a brand name, it should: (1) suggest the product benefits; (2) __________; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

• A)never have a humorous connotation
• B)be easy to spell and pronounce
• C)not be easily imitated
• D)be patented
• E)be memorable, distinctive, and positive

Determine the value of inventory under absorption costing.

Understand the calculation of total contribution margin under variable costing.

Understand how operating decisions affect net operating income and break-even points.

Understand the concept of variable costing and its calculation.