The Four Steps in the Sequential Process of Building the Brand

question 68

Multiple Choice

The four steps in the sequential process of building the brand equity pyramid are: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) __________.

• A)easing consumers' decision making
• B)forming a brand personality
• C)creating a consumer-brand connection
• D)rewarding loyal customer behavior
• E)developing brand licensing criteria

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Definitions:

Powerful Processor

Refers to a computing processor with high performance, capable of handling demanding tasks and software applications efficiently.

Frames per Second

A unit of measurement for how many unique consecutive images a computer graphics system can produce in one second.

Logo

A graphical mark, emblem, or symbol used to aid and promote public recognition of a product, service, or entity.

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.