Recently Colgate-Palmolive Introduced Colgate Enamel Health Toothpaste, One That Claims

question 197

Multiple Choice

Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective barrier to inner layers. This new formula helps to separate the Colgate product from its top competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here?

• A) product differentiation
• B) product segmentation
• C) market expansion
• D) usage segmentation
• E) psychographic segmentation

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Definitions:

Psychological Hardiness

A personality trait characterized by resilience, commitment, control, and acceptance of challenges.

Aggression

Behaviors or attitudes that may be directed towards others or oneself, embodying actions of anger, hostility, or violence.

Commitment

A state or quality of being dedicated to a cause, activity, or relationship, often implying a sense of obligation or responsibility.

Control

The ability to shape or control the actions of others and the direction of events.