Consider the Four Steps in the Sequential Process of Building

question 46

Multiple Choice

Consider the four steps in the sequential process of building brand equity. The second step is to establish a brand's meaning in the minds of consumers. This step consists of two dimensions,

• A)brand performance and brand imagery.
• B)brand identity and brand emotion.
• C)consumer judgments and consumer feelings.
• D)brand awareness and consumer-brand connection.
• E)consumer feelings and brand imagery.

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Definitions:

Grimacing

A facial expression often characterized by a contortion of the face, usually indicative of pain, discomfort, or disapproval.

Musculoskeletal Pain

Pain that affects the bones, muscles, ligaments, tendons, and nerves, which can be caused by injury, activity, or certain diseases.

Fatigue

A state of physical or mental exhaustion or weakness, often resulting from stress, lack of sleep, or illness.