Which of the Following Quotes from a New-Product Adopter Would

question 341

Multiple Choice

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a psychological barrier?

• A)"But it might make me fat."
• B)"What if I can't make the monthly payments?"
• C)"I don't want to try this if it means I have to swallow it with milk."
• D)"Big deal, the only difference is the shape of the package."
• E)"Sure I'll try it; why not!"

Understand how user interfaces facilitate interaction between users and computers.

Acknowledge the flexibility and advantages of open-source software.

Understand the evolution and implications of software complexity and pricing over time.

Recognize software as a crucial element enabling hardware functionality.

---

Definitions:

Purchase Requisitions

Formal requests made within an organization to procure goods or services.

Cost Drivers

Factors that cause the cost of an activity to go up or down, such as the volume of production activity.

Return on Investment

A measure used to evaluate the efficiency of an investment or to compare the efficiencies of several investments.

Divisional Performance Measure

Metrics or standards used to evaluate the efficiency, profitability, and productivity of a distinct segment or division within a larger company.