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Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a psychological barrier?
Purchase Requisitions
Formal requests made within an organization to procure goods or services.
Cost Drivers
Factors that cause the cost of an activity to go up or down, such as the volume of production activity.
Return on Investment
A measure used to evaluate the efficiency of an investment or to compare the efficiencies of several investments.
Divisional Performance Measure
Metrics or standards used to evaluate the efficiency, profitability, and productivity of a distinct segment or division within a larger company.
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