Which of the Following Is Not True About a Multibranding

question 279

Multiple Choice

Which of the following is not true about a multibranding strategy?

• A)With a multibranding strategy, there is no risk that a product failure will affect other products in the line.
• B)Some large firms have found that the complexity and expense of implementing a multibranding strategy outweigh its benefits.
• C)With a multibranding strategy, each brand is unique to each market segment.
• D)A multibranding strategy is used when a firm produces products and sells them under the brand name of a wholesaler or retailer.
• E)Some multibrands are introduced to confront competitors' brands.