The Marketers Used All of the Following "Ignitions" to Spark

question 229

Multiple Choice

The marketers used all of the following "ignitions" to spark interest in the Secret deodorant brand with consumers except

• A)paid search on Google, Bing, and/or Yahoo!
• B)public relations.
• C)Facebook.
• D)its website, secret.com.
• E)brand ambassadors.

---

Definitions:

Expert Power

A form of power derived from possessing specialized knowledge or expertise that others value.

Referent Power

The ability to control another’s behavior because of the individual’s desire to identify with the power source.

Bathsheba Syndrome

Ethical failure amongst leaders, characterized by a sense of invulnerability that leads to poor personal decisions and misconduct.

Intoxicating

Having a substantial and often negative or overwhelming impact on mental or emotional state, typically related to substances but can also apply to experiences.