The Key Idea Behind Diffusion of Innovation Is That

question 43

Multiple Choice

The key idea behind diffusion of innovation is that

• A) not all consumers accept a new product at the same time; adoption of a product spreads slowly throughout the population.
• B) once a product enters the market, the time span between awareness and purchase is incredibly short.
• C) the introduction of an entire new product class almost always diffuses the importance of its predecessor within a matter of months.
• D) adoption of a new product line does not change the diffusion rate of older lines in the market.
• E) the rate of adoption is independent of other product form innovations or competitive products in the marketplace.

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Definitions:

Thoroughfare Channel

Channel for blood through a capillary bed from an arteriole to a venule.

Capillary Bed

A capillary bed is a network of capillaries, which are small blood vessels, where exchange of water, oxygen, carbon dioxide, and many other nutrient and waste chemical substances occur between blood and surrounding tissues.

Sinusoid

Terminal blood vessel having a larger diameter than an ordinary capillary.

Precapillary Sphincter

Smooth muscle sphincter that regulates blood flow through a capillary.