In Terms of New Product Purchases, Early Adopters

question 107

Multiple Choice

In terms of new product purchases, early adopters

• A)have a fear of debt and use neighbors and friends as information sources.
• B)are skeptical and have below average social status.
• C)are deliberate and use many informal social contacts.
• D)are leaders in social settings and have a slightly above average education.
• E)are venturesome, highly educated, and use multiple information sources.

---

Definitions:

Narcissism

A personality trait characterized by an inflated sense of self-importance, need for admiration, and lack of empathy for others.

Empathy

The ability to understand and share the feelings of another person.

Concrete Operations

A stage in Piaget's theory of cognitive development where children gain the ability to think logically about concrete events.

Formal Operations

The stage of cognitive development, according to Piaget, where individuals are able to think abstractly, reason logically, and manage problems systematically.