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If a Customer Is Reluctant to Try a New Product

question 143

Multiple Choice

If a customer is reluctant to try a new product because she's afraid it might make her ill, the company is most likely facing __________ barrier.


Definitions:

Ordinary Annuity

A series of equal payments made at equal intervals over a period of time, with the first payment occurring at the end of the period.

Present Value

The existing value of a future sum or cash flow sequence, assessed with a certain rate of return.

Compounded Annually

An interest calculation method where interest is added to the principal sum at the end of each year, affecting future interest calculations.

Present Value

The current value of a future sum of money or stream of cash flows given a specified rate of return.

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