A Product Line Is a Group of Product or Service

question 223

Multiple Choice

A product line is a group of product or service items that are closely related because they satisfy a class of needs, __________, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

• A)are made of similar components
• B)are used together
• C)have one SKU number
• D)require high levels of R&D
• E)are made from the same formulations

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