Johnson & Johnson Effectively Repositioned St

question 110

Multiple Choice

Johnson & Johnson effectively repositioned St. Joseph Aspirin as a product for infants to an adult low-strength aspirin to reduce the risk of heart attacks or strokes. This is an example of a product repositioning by

• A)reacting to a competitor's position.
• B)reaching a new market.
• C)catching a rising trend.
• D)changing the value offered.
• E)product modification.

---

Definitions:

Blood Is Drawn

A medical procedure where a small amount of blood is taken from a person's body, usually for testing purposes.

Group B Streptococcus

A type of bacterial infection that can be found in the digestive, reproductive, and urinary tracts of adults and can be serious for newborns.

Rectum

The lower part of the large intestine between the sigmoid and the anal canal.

Vagina

A musculomembranous tube that forms the passageway from the uterus to the exterior.