The Stage of the New-Product Process That Positions and Launches

question 187

Multiple Choice

The stage of the new-product process that positions and launches a new product in full-scale production and sales is referred to as

• A)marketing program execution.
• B)disbursement.
• C)launch.
• D)commercialization.
• E)final distribution.

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Definitions:

Fixed Production Costs

Manufacturing costs that remain constant regardless of the level of production, such as rent and salaries of permanent staff.

Per Unit

A term that describes costs or revenues on a single unit basis.

Variable Costs

Expenses that directly fluctuate in proportion to the production or service activity level.

Activity

Any action or operation within a business or process.