An Organization's Use of a Name, Phrase, Design, Symbol, or Combination

question 205

Multiple Choice

An organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors is referred to as

• A) a label.
• B) branding.
• C) a trademark.
• D) a brand name.
• E) a trade name.

---

Definitions:

Administrative Expenses

Costs related to the general administration of a business, such as salaries of office staff, rent, and utilities.

Cash Basis

A method in accounting where revenues and expenses are recorded only when cash is received or paid out, respectively.

Statement of Cash Flows

A financial statement that summarizes a company's cash inflows and outflows over a specific period.

Sales Adjusted

A correction made to sales figures to account for various factors such as returns, allowances, or discounts.