The Four Steps in the Sequential Process of Building the Brand

question 146

Multiple Choice

The four steps in the sequential process of building the brand equity pyramid are: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) __________; and (4) creating an intense, active, and loyal consumer-brand connection.

• A)forming a brand personality
• B)easing consumers' decision making
• C)developing brand licensing criteria
• D)rewarding loyal customer behavior
• E)eliciting the proper consumer responses to a brand's identity and meaning

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Definitions:

Investments

Assets acquired for the purpose of generating income or increasing value over time, such as stocks, bonds, or real estate.

Cost Center

A division or department within an organization that does not directly contribute to profits but incurs costs, such as customer service or research and development departments.

Profit Center

A division or segment of a company that is directly responsible for generating its own revenue and profits.

Decentralized Operations

A management approach where decision-making processes are distributed among various levels within the organization, rather than being concentrated at the top.