Mattel Has a Contractual Agreement to Let Colgate Use the Barbie

question 163

Multiple Choice

Mattel has a contractual agreement to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes. Colgate pays Mattel a fee for the use of the Barbie name and image. This is an example of

• A) brand licensing.
• B) co-branding.
• C) generic branding.
• D) reseller licensing.
• E) mixed branding.

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Definitions:

PNS

Peripheral Nervous System, which includes all the nerves that lie outside the brain and spinal cord, responsible for connecting the CNS to the limbs and organs.

Microbial Infection

Invasion and multiplication of microorganisms in body tissues, causing disease or symptoms.

Microglia

Small neuroglial cells that become phagocytic and mobile in response to inflammation; considered to be macrophages within the central nervous system.

Proliferate

To increase rapidly in numbers; commonly used in biological contexts to describe cell multiplication.