When Selecting a Brand Name, It Should: (1) Suggest the Product

question 364

Multiple Choice

When selecting a brand name, it should: (1) suggest the product benefits; (2) __________; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

• A)never have a humorous connotation
• B)be easy to spell and pronounce
• C)not be easily imitated
• D)be patented
• E)be memorable, distinctive, and positive

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Definitions:

Health Insurance

A type of insurance coverage that pays for medical and surgical expenses incurred by the insured.

Survivor Benefits

Financial benefits usually provided by government or private pension plans to the dependents of a deceased individual who qualified for the benefits.

Unemployment Compensation

Financial payments made to individuals who have lost their jobs, intended to provide temporary financial support.

Food Stamps

A government-issued voucher used by recipients to purchase food as part of the Supplemental Nutrition Assistance Program (SNAP), designed to assist low-income families and individuals.