Another Name for Multiproduct Branding Is

question 27

Multiple Choice

Another name for multiproduct branding is

• A)mixed branding.
• B)uniform branding.
• C)corporate branding.
• D)co-branding.
• E)agent licensing.

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Definitions:

Operating Strategy

A plan that outlines how a business will use its resources to achieve its objectives and maintain competitive advantage.

Corporate Strategy

An overall, long-term plan of action designed to achieve the core objectives and overarching goals of an entire organization.

Strategic Business Unit

A semi-autonomous unit within an organization that focuses on a specific market or product line, often with its own strategic direction.

Strategic Alliance

A cooperative agreement between two or more organizations to pursue a set of agreed upon objectives while remaining independent organizations.