A Group of Product or Service Items That Are Closely

question 110

Multiple Choice

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a

• A) product class.
• B) product mix.
• C) product category.
• D) marketing category.
• E) product line.

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Definitions:

Observational Method

A research technique that involves watching and recording the behavior of participants in various situations, without interference from the researcher.

Projective Test

A type of personality test in which the individual responds to ambiguous stimuli, revealing hidden emotions and internal conflicts.

Projective Measure

A type of personality test in which a person responds to ambiguous stimuli, revealing hidden emotions and internal conflicts.

Personality Approach

A theoretical perspective in psychology that focuses on studying individual differences in behavior and thought processes.