The Fourth Step in Segmenting and Targeting Markets That Links

question 124

Multiple Choice

The fourth step in segmenting and targeting markets that links customer needs to marketing actions is to

• A)group potential buyers into segments.
• B)select target markets.
• C)group products to be sold into categories.
• D)develop a market-product grid and estimate size of the overall market.
• E)take marketing actions to reach target markets.

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Definitions:

Virtual Reality

A computer-generated simulation of a three-dimensional environment that can be interacted with in a seemingly real way by a person using special electronic equipment.

Computer Graphics

The use of computers to create, process, and manipulate visual content and imagery.

Real-world Situations

Scenarios or circumstances that occur in everyday life outside of controlled or artificial environments.

Systematic Desensitization

A behavioral therapy technique used to reduce phobias and anxiety through gradual exposure to the feared object or situation while practicing relaxation techniques.