The Fourth Step in Segmenting and Targeting Markets That Links

question 124

Multiple Choice

The fourth step in segmenting and targeting markets that links customer needs to marketing actions is to

• A)group potential buyers into segments.
• B)select target markets.
• C)group products to be sold into categories.
• D)develop a market-product grid and estimate size of the overall market.
• E)take marketing actions to reach target markets.

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Definitions:

ERP Signals

Event-Related Potentials; these are measured brain responses that are the direct result of a specific sensory, cognitive, or motor event.

Stimulus Presentation

The method or manner in which a stimulus is shown to a participant in a study, affecting their reactions or responses.

Milliseconds

A unit of time equal to one thousandth of a second, often used to measure the time of quick processes or reactions.

Attention Hypothesis

A theory suggesting that the ability to pay attention to specific stimuli or tasks is a critical factor in cognitive performance and learning.