Ideally, Before a New Product or Service Is Developed, a Firm

question 185

Multiple Choice

Ideally, before a new product or service is developed, a firm should have a precise protocol, which is a statement that identifies: (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) __________.

• A)what the product or service will be and do to satisfy consumers
• B)a clear plan for distribution
• C)clear financial goals and expectations
• D)an analysis of potential competitors' products or services
• E)a precise budget of how much can be spent for the marketing program