In Marketing, an Idea Is

question 238

Multiple Choice

In marketing, an idea is

• A) a thought that leads to a product or action.
• B) an inspiration that evolved from market research.
• C) an observation about a series of events.
• D) a concept explaining the behavior of an individual or group.
• E) an observation about an individual or group and how they use a service or product.

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Definitions:

Internal and External Customers

Refers to the individuals or entities within (internal) and outside (external) an organization that receive and are affected by its services or products.

Kaoru Ishikawa

A prominent Japanese organizational theorist and quality management innovator best known for developing the Ishikawa or fishbone diagram as a tool for quality control and problem-solving.

Customer

An individual or entity that purchases goods or services from a business.

Armand V. Feigenbaum

A quality control expert and developer of the Total Quality Control concept, advocating for systems thinking in quality management.