The Axes on a Perceptual Map Are

question 1

Multiple Choice

The axes on a perceptual map are

• A)sales and profitability.
• B)two product attributes, ranging from high to low on that attribute.
• C)market share and market growth rate.
• D)product variety and profitability.
• E)customer perceptions of the firm's product versus the brand of the firm's principal competitor.

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Definitions:

Projection

A defense mechanism in psychology where individuals attribute their own unacceptable thoughts, feelings, or motives to another person.

Genital Stage

The final stage of Freud's psychosexual development, beginning in puberty, where the focus of libido is on mature sexual interests.

Interested

Having an attention or curiosity to learn more about something or to be engaged in a particular activity or subject.

Anal Stage

A phase in Freudian psychosexual development when children focus on bowel control and elimination, typically around ages 2 to 3.