The Zappos Segmentation Strategy Is Based on

question 24

Multiple Choice

The Zappos segmentation strategy is based on

• A)offering the best selection of shoes and the best service to online shoppers.
• B)designing shoes for every type of occasion.
• C)dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
• D)offering the best selection of shoes through multiple channels of distribution.
• E)maintaining the simplest method of price points to make the purchase process easy.

---

Definitions:

Psychosurgery

Surgical operations on the brain to relieve severe mental disorders.

Uncontrollable Seizures

Seizure activities that cannot be managed or reduced by medication or other treatments, often impacting an individual's quality of life.

Nerve Clusters

Groups of nerve cells that function as a single unit to process and transmit information in the nervous system.

Electroconvulsive Therapy

A psychiatric treatment in which seizures are electrically induced in anesthetized patients to provide relief from mental disorders.