Market Segmentation Involves Aggregating Prospective Buyers into Groups That __________

question 25

Multiple Choice

Market segmentation involves aggregating prospective buyers into groups that __________ and will respond similarly to a marketing action.

• A)respond similarly to marketing messages
• B)have similar shopping styles
• C)will become loyal customers
• D)have common needs
• E)will become stakeholders of the organization

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Definitions:

Value Creation

The process through which businesses generate additional worth for their stakeholders, including customers, shareholders, and employees.

Six Capitals

A framework that identifies six types of capital organizations use to create value: financial, manufactured, intellectual, human, social and relationship, and natural.

Eco-Intensity Measures

Quantitative assessments that evaluate the environmental impact of a company's activities in relation to its economic value or output.

Output

The quantity of goods or services produced in a given time period by a firm or industry.