Small Athletic Shoe Manufacturers Such as Vans Target Niche Markets

question 172

Multiple Choice

Small athletic shoe manufacturers such as Vans target niche markets and make shoes designed to satisfy the needs of different specific groups of customers. This strategy is an example of

• A)market segmentation.
• B)mass customization.
• C)customized manufacturing.
• D)single chain marketing.
• E)market specific selection.

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