Market Segments Refers to

question 145

Multiple Choice

Market segments refers to

• A)the relatively heterogeneous groups of prospective buyers that result from the market segmentation process.
• B)all buyers of a product or service who have previously purchased a particular firm's products or services and who intend to repeat that purchase sometime in the future.
• C)the smallest number of buyers that have similar needs but do not react similarly in a buying situation.
• D)the relatively homogenous groups of prospective buyers that result from the market segmentation process.
• E)all potential buyers of a product or service who intend to purchase a firm's products or services but who have not yet done so.

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Definitions:

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